advertising as we know it to be is a dying breed. people in general HATE advertising with a passion. the new winners in marketing will find new and meaningful ways to let the people participate fully in the next wave by offering to partner with them through some form of monetizing campaigns. Revver and Metecafe are trying this now and word on the street is that google adsense is not a big money maker for the end user. meanwhile youtube can't figure out how to monetize it's millions of members. think outside the box,thirty years ago people would have laughed at you if you asked them to pay to watch tv. it was free then but now most americans gladly pay even though free tv still exsist most of us prefer to pay for VARIETY. what if there were a tv station that payed the viewer to watch their programming which consisted of nothing more than advertising. do you think many people would watch it. sounds far fetched but so did paying to watch tv thirty years ago.